Abuse response [Was: RE: Yahoo Mail Update]

Wed Apr 16 16:13:52 UTC 2008

On Tue, Apr 15, 2008 at 8:49 PM, Martin Hannigan <hannigan at gmail.com> wrote:
> Abuse desk is a $0 revenue operation.  Is it not obvious what the issue is?

Martin,

So is marketing, yet marketing does have an impact on revenue.

It can be useful to explain the abuse desk as being just another form
of marketing, another form of reputation management that happens to be
specific to Internet companies. Handling the abuse desk well (or
poorly) builds (or damages) the brand.

Regards,
Bill Herrin

-- 
William D. Herrin ................ herrin at dirtside.com bill at herrin.us
3005 Crane Dr. ...................... Web: <http://bill.herrin.us/>
Falls Church, VA 22042-3004