Network end users to pull down 2 gigabytes a day, continuously?

Gian Constantine constantinegi at
Fri Jan 12 15:26:13 UTC 2007

I am pretty sure we are not becoming a VoD world. Linear programming  
is much better for advertisers. I do not think content providers, nor  
consumers, would prefer a VoD only service. A handful of consumers  
would love it, but many would not.

Gian Anthony Constantine
Senior Network Design Engineer
Earthlink, Inc.

On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:

> If we're becoming a VOD world, does multicast play any practical  
> role in
> video distribution?
> Frank
> -----Original Message-----
> From: owner-nanog at [mailto:owner-nanog at] On  
> Behalf Of
> Michal Krsek
> Sent: Wednesday, January 10, 2007 2:28 AM
> To: Marshall Eubanks
> Cc: nanog at
> Subject: Re: Network end users to pull down 2 gigabytes a day,  
> continuously?
> Hi Marshall,
>> - the largest channel has 1.8% of the audience
>> - 50% of the audience is in the largest 2700 channels
>> - the least watched channel has ~ 10 simultaneous viewers
>> - the multicast bandwidth usage would be 3% of the unicast.
> I'm a bit skeptic for future of channels. For making money from the  
> long
> tail, you have to have to adapt your distribution to user's needs.  
> It is not
> only format, codec ... but also time frame. You can organise your  
> programs
> in channels, but they will not run simultaneously for all the  
> users. I want
> to control my TV, I don't want to my TV jockey my life.
> For the distribution, you as content owner have to help the ISP  
> find the
> right way to distribute your content. In example: having  
> distribution center
> in Tier1 ISP network will make money from Tier2 ISP connected  
> directly to
> Tier1. Probably, having CDN (your own or pay for service) will be  
> the only
> one way for large scale non synchronous programing.
>             Regards
>                     Michal

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