Network end users to pull down 2 gigabytes a day, continuously?
Gian Constantine
constantinegi at corp.earthlink.net
Fri Jan 12 15:26:13 UTC 2007
I am pretty sure we are not becoming a VoD world. Linear programming
is much better for advertisers. I do not think content providers, nor
consumers, would prefer a VoD only service. A handful of consumers
would love it, but many would not.
Gian Anthony Constantine
Senior Network Design Engineer
Earthlink, Inc.
On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:
>
> If we're becoming a VOD world, does multicast play any practical
> role in
> video distribution?
>
> Frank
>
> -----Original Message-----
> From: owner-nanog at merit.edu [mailto:owner-nanog at merit.edu] On
> Behalf Of
> Michal Krsek
> Sent: Wednesday, January 10, 2007 2:28 AM
> To: Marshall Eubanks
> Cc: nanog at merit.edu
> Subject: Re: Network end users to pull down 2 gigabytes a day,
> continuously?
>
>
> Hi Marshall,
>
>> - the largest channel has 1.8% of the audience
>> - 50% of the audience is in the largest 2700 channels
>> - the least watched channel has ~ 10 simultaneous viewers
>> - the multicast bandwidth usage would be 3% of the unicast.
>
> I'm a bit skeptic for future of channels. For making money from the
> long
> tail, you have to have to adapt your distribution to user's needs.
> It is not
>
> only format, codec ... but also time frame. You can organise your
> programs
> in channels, but they will not run simultaneously for all the
> users. I want
> to control my TV, I don't want to my TV jockey my life.
>
> For the distribution, you as content owner have to help the ISP
> find the
> right way to distribute your content. In example: having
> distribution center
>
> in Tier1 ISP network will make money from Tier2 ISP connected
> directly to
> Tier1. Probably, having CDN (your own or pay for service) will be
> the only
> one way for large scale non synchronous programing.
>
> Regards
> Michal
>
>
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