VeriSign's rapid DNS updates in .com/.net

Thu Jul 22 21:56:23 UTC 2004

Mark,

I've been looking at spam in blogs, that is paxil et al domain names that
are POSTed into blogs as comments.

An example (from http://wampum.wabanaki.net/archives/000794.html, a post
on this very subject) follows this reply to you.

Some number of URLs are presented to engines that index this blog, and
as long as the data generated from those indexings (rankings) has value,
or the GET captured pages are cached by the indexing engines, value is
transfered from the host blog to the producers of ratings, or the producers
of means to obtain an increase in ratings, or the rated domain name.

One example I used earlier was a domain name owned by a major pharmacutical
company, and inserted in as many blogs as I cared to look at.

For want of a better term, I feel like I'm looking at an ad network (zombie
writer population) that performs ad placements (from xdsl puddles in Italy
or elsewhere) for buyers. It isn't banner-ads that are being placed, but a
latent index ranking that will be harvested within some few number of days
after placement.

Here is one viewed from an apache logfile:
customer72-236.mni.ne.jp - - [22/Jul/2004:13:31:53 -0400] "POST /cgi-bin/mt-comments.cgi?entry_id=339 HTTP/1.0" 200 1713

Entry 393 was posted on July 15, 2003, a little over a year ago. The attempted
POST is ment not be detected by any means other than exhaustive indexing of
some weblog.

I think I'm looking at a click-through model that is defined by a theft of
advertizing value, whether banners for eyeballs, or tags for ranking. I'm
getting redundant, but I've got two early readers pulling my fingers off
the keyboard and onto their texts.

As long as the names are either indexed, or resolve, the covert ad works.

Thinking about reducing the persistence of resolution of covert placed
names has caused me to think about spam and agility. For my part, it is,
as you pointed out, conjecture. I'm too busy trying to get my little
registrar business off the deck to perform "studies". But as I look at
the example (below), it seems interesting to think about the resolution
of the names and the delivery of the names (in spam) as potentially a
synchronous event. That's why "instant ad" seems abuse prone to me, and
"instant mod" even more so.

There appear to be 15 URLs embedded in the comment below, which I selected
simply for having "levitra" in it.

As always, YMMV, and yes, I worked for an ad network (Engage/Flycast/CMGI),
and there is no 1x1 tracking gif anywhere in this message.
Eric

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COMMENT:
AUTHOR: http://www.fabuloussextoys.com
EMAIL: dafdsfa at hotmail.com
IP: 81.152.188.36
URL: http://www.fabuloussextoys.com
DATE: 06/08/2004 09:16:22 AM
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