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Imagine it's 2021. Over a decade ago the world started a transition
from captive audio broadcast media from a single source towards
unicast streaming from multiple sources. You operate an ISP network
that was designed for a past era and you have been slow to keep up
with your competitors or with the changing trends. Customers are not
happy. Your customers don't understand. People don't understand. You
are a cog in the machine that is causing resistance and see an
opportunity to get paid twice for a single job. You won't get out of
the way once paid, in fact you'll grasp at your position even harder
to ensure that you will continue to get paid. You are SK Telecom.<br>
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<div class="moz-cite-prefix">On 10/18/2021 9:02 AM, Josh Luthman
wrote:<br>
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<div dir="ltr">Imagine it's 2008 and your AP is pushing out 3
mbps. Customers are all happy. Suddenly, Netflix demands 10x
what you're offering. Customers are not happy.
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<div>Customers don't understand. People don't understand.
There are a million cogs in the machine and if the path of
least resistance is to turn left, an ISP is going to turn
left.<br clear="all">
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Josh Luthman<br>
24/7 Help Desk: 937-552-2340<br>
Direct: 937-552-2343<br>
1100 Wayne St<br>
Suite 1337<br>
Troy, OH 45373</div>
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<div dir="ltr" class="gmail_attr">On Fri, Oct 1, 2021 at 10:19
AM Blake Hudson <<a href="mailto:blake@ispn.net"
moz-do-not-send="true" class="moz-txt-link-freetext">blake@ispn.net</a>>
wrote:<br>
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0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><br>
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On 10/1/2021 8:48 AM, Sean Donelan wrote:<br>
> South Korean Internet service provider SK Broadband has
sued Netflix <br>
> to pay for costs from increased network traffic and
maintenance work <br>
> because of a surge of viewers to the U.S. firm's content,
an SK <br>
> spokesperson said on Friday.<br>
> [...]<br>
> Last year, Netflix had brought its own lawsuit on whether
it had any <br>
> obligation to pay SK for network usage, arguing Netflix's
duty ends <br>
> with creating content and leaving it accessible. It said
SK's expenses <br>
> were incurred while fulfilling its contractual
obligations to Internet <br>
> users, and delivery in the Internet world is "free of
charge as a <br>
> principle", according to court documents.<br>
> [...]<br>
><br>
> <a
href="https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-netflix-after-traffic-surge-squid-game-2021-10-01/"
rel="noreferrer" target="_blank" moz-do-not-send="true"
class="moz-txt-link-freetext">https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-netflix-after-traffic-surge-squid-game-2021-10-01/</a>
<br>
><br>
><br>
<br>
I'll never understand over how ISPs see content providers as
the enemy <br>
(or a rival). The content is why ISPs have customers. Don't
get upset <br>
when your customer uses the service that you sold them (in a
way that is <br>
precisely in accordance with the expected usage)!<br>
<br>
Netflix, as an example, has even been willing to bear most of
the cost <br>
with peering or bringing servers to ISPs to reduce the ISP's
costs and <br>
improve the ISP customer's experience. It's about time Netflix
played <br>
chicken with one of these ISPs and stopped offering service
(or offered <br>
limited service) to the ISPs that try to extort them and other
content <br>
providers: Sorry, your service provider does not believe in
net <br>
neutrality and has imposed limitations on your Netflix
experience. For a <br>
better Netflix experience, consider exploring one of these
other nearby <br>
internet providers: x, y, z.<br>
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