<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; ">The problem with this all (or mostly) VoD model is the entrenched culture. In countries outside of the U.S. with smaller channel lineups, an all VoD model might be easier to migrate to over time. In the U.S., where we have 200+ channel lineups, consumers have become accustomed to the massive variety and instant gratification of a linear lineup. If you leave it to the customer to choose their programs, and then wait for them to arrive and be viewed, the instant gratification aspect is lost. This is important to consumers here.<DIV><BR class="khtml-block-placeholder"></DIV><DIV>While I do not think an all or mostly VoD model will work for consumers in U.S. in the near term (next 5 years), it may work in the long term (7-10 years). There are so many obstacles in the way from a business side of things, though.</DIV><DIV><BR><DIV> <SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV>Gian Anthony Constantine</DIV><DIV>Senior Network Design Engineer</DIV><DIV>Earthlink, Inc.</DIV></SPAN></SPAN></DIV><BR><DIV><DIV>On Jan 15, 2007, at 9:31 AM, Joe Abley wrote:</DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">On 15-Jan-2007, at 08:48, Michal Krsek wrote:</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV> <BLOCKQUOTE type="cite"><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">This system works perfectly in our linear-line distribution (channels). As user you can choose time you want to see the show, but not the show itself. Capacity on PVR device is finite and if you don't want to waste the space with any broadcasted content you have to program the device. I have ten channels in my cable TV and sometimes I'm confused what to record. Beeing in the US and paid for ~100 channels will make me mad to crawl channel schedules :-)</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">So the technology is nice, but not a "What you want is what you get". So you cannot address the long tail using this technology.</DIV> </BLOCKQUOTE><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">These are all UI details.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">The (Scientific Atlanta, I think) PVRs that Rogers Cable gives subscribers here in Ontario let you specify the *names* of shows that you like, rather than selecting specific channels and times; I seem to think you can also tell it to automatically ditch old recorded material when disk space becomes low.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">One thing that may not be obvious to people who haven't had this misfortune of consuming it at first hand is that North American TV, awash with channels as it is, contains a lot of duplicated content. The same episode of the same show might be broadcast tens of times per week; the same advertisement might be broadcast tens of times per hour.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">How much more programming would the existing networks support if they were able to reduce those retransmissions, relying on the ubiquity of set-top boxes with PVR functionality?</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Joe</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV> </BLOCKQUOTE></DIV><BR></DIV></BODY></HTML>