FCC Foreign SPonsorship Identification Rules Go Into Effect

Sean Donelan sean at donelan.com
Tue Mar 15 18:13:51 UTC 2022


The Federal Communications Commission today announced a March 15, 2022 
compliance date of sponsorship identification requirements that
will now require broadcasters to disclose when foreign governments or 
their representatives lease time on their airwaves. This action was 
adopted unanimously by the FCC in April 2021 and increases transparency, 
ensuring audiences are aware when a foreign government, or its
representatives, uses the airwaves to persuade the American public. These 
rules are effective immediately for new leasing agreements and will need 
to be implemented within 6 months from the Federal Register publication 
date for existing agreements.

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