CenturyLink -> Lumen

Wed Sep 16 11:52:05 UTC 2020

I think this is just someone trying to pull the stock price out of the dumps by branding themselves a “tech company”.  There are still things from the TWTelecom days they haven’t finished integrating into the control panel, this should be fun watching them try to change the name at the same time.

From: NANOG <nanog-bounces+dhubbard=dino.hostasaurus.com at nanog.org> on behalf of "R. Leigh Hennig" <leigh at regula.one>
Reply-To: "R. Leigh Hennig" <leigh at regula.one>
Date: Wednesday, September 16, 2020 at 12:51 AM
To: "nanog at nanog.org" <nanog at nanog.org>
Subject: CenturyLink -> Lumen

https://www.fiercetelecom.com/telecom/centurylink-rebrands-re-defines-enterprise-sector-as-lumen-technology

Curious. Any thoughts on how this changes their business approach, if any? Obviously something like this has to be planned far in advance, but I can’t help but wonder what impact the recent outage and bad press might have had on their plans here, possibly accelerating them? Probably not. But it’s an interesting move regardless.

. | R. Leigh Hennig, Principal Network Architect
..| Markley Group https://markleygroup.com

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