World Cup Streaming

Fletcher Kittredge fkittred at
Mon Jun 9 00:31:39 UTC 2014

There are three reasons to expect US viewing will be significantly higher
than in World Cups past:

   1. The WC will be in the same time zone as most of the US viewing
   2. While the USA team will not win, they are good enough they may make
   multiple rounds.
   3. British (English) humor is popular in the US.   Very four years, the
   "Three Lions" comedy troupe put on a performance that has them rolling in
   the aisles.  With cult performers Rooney, Gerrard, Welbeck, and Hart,
   hijinks will ensue and fun will be had by all![1]

1. Except the English, who will be bitter and depressed.  But they are
happiest being bitter and depressed.

On Sun, Jun 8, 2014 at 12:57 PM, Rubens Kuhl <rubensk at> wrote:

> Sports events have their rights sold on per country basis; this leads to
> some fragmentation of those numbers as network X has the rights for country
> 1, network Y for country 2, and they account their numbers separate even if
> they use the same CDN.
> Considering Soccer (or Football as we non-US call it) is not so popular in
> the US, my guess (not an estimate) is for traffic levels for the US network
> that carries the World Cup online to not be as high as Summer and/or Winter
> Olympics.
> What we have pretty good educated estimates is for 2014 World Cup streaming
> to Brazil to be higher in volume than what was seen in the Olympics
> streaming to the US.
> Rubens
> On Sun, Jun 8, 2014 at 12:11 PM, Paul Stewart <paul at>
> wrote:
> > Hey folks
> >
> > One part of capacity planning that is always challenging at times with
> > various providers I have worked with is determining the traffic levels
> > required for upcoming events such as World Cup.  Obviously there is
> > speculation and it varies dependent on the provider, their geography, and
> > size of eyeball/downstream eyeball customers.
> >
> > Is there any resources out there other than news articles that provide
> for
> > a
> > reasonable estimation as to how much impact World Cup will have for
> > example?
> > I’ve heard offline from some folks that put World Cup at greater traffic
> > levels than the recent Olympics for example but have no way to know if
> that
> > is a pure guess or an educated estimate.
> >
> > I am assuming that the CDN’s involved have some pretty accurate ideas on
> > what to expect but in the past I have not been able to get feedback from
> > them with any specific estimations.
> >
> > Thanks,
> >
> > Paul
> >
> >
> >
> >

Fletcher Kittredge
8 Pomerleau Street
Biddeford, ME 04005-9457

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