World Cup Streaming

Rubens Kuhl rubensk at
Sun Jun 8 16:57:07 UTC 2014

Sports events have their rights sold on per country basis; this leads to
some fragmentation of those numbers as network X has the rights for country
1, network Y for country 2, and they account their numbers separate even if
they use the same CDN.

Considering Soccer (or Football as we non-US call it) is not so popular in
the US, my guess (not an estimate) is for traffic levels for the US network
that carries the World Cup online to not be as high as Summer and/or Winter

What we have pretty good educated estimates is for 2014 World Cup streaming
to Brazil to be higher in volume than what was seen in the Olympics
streaming to the US.


On Sun, Jun 8, 2014 at 12:11 PM, Paul Stewart <paul at> wrote:

> Hey folks
> One part of capacity planning that is always challenging at times with
> various providers I have worked with is determining the traffic levels
> required for upcoming events such as World Cup.  Obviously there is
> speculation and it varies dependent on the provider, their geography, and
> size of eyeball/downstream eyeball customers.
> Is there any resources out there other than news articles that provide for
> a
> reasonable estimation as to how much impact World Cup will have for
> example?
> I’ve heard offline from some folks that put World Cup at greater traffic
> levels than the recent Olympics for example but have no way to know if that
> is a pure guess or an educated estimate.
> I am assuming that the CDN’s involved have some pretty accurate ideas on
> what to expect but in the past I have not been able to get feedback from
> them with any specific estimations.
> Thanks,
> Paul

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