Netflix To Cogent To World
mark.tinka at seacom.mu
Wed Jul 30 07:16:28 UTC 2014
On Thursday, July 24, 2014 02:27:01 AM Jimmy Hess wrote:
> It would be interesting if Google, Wikimedia, CBS/ABC,
> CNN, Walmart, Espn, Salesforce, BoFa, Weather.com,
> Dropbox, Paypal, Netflix, Microsoft, Facebook, Twitter,
> Amazon, Yahoo, Ebay, Wordpress.com, Pinterest,
> Instagram, Tumblr, Reddit, Forbes, Zillow, formed a
> little club and said
> "OK, Tier1.. providers.. we're not paying you guys for
> transit anymore; your customers want our stuff and will
> consider their internet service DOWN if they can't get
> it. You are going to pay us for a fast lane to our
> content now. If you want it, please start sending us
> your bids, now."
I almost wrote this a few weeks ago but decided not to - but
I've been saying it for a while now and maybe I'll write it
The bridge between content owners and their customers is
Those service providers are either wholesale transit
providers or consumer service providers.
Commercial trends have been moving farther and farther away
from, "How much bandwidth do you want to buy?" to, "How many
Tv channels, voice minutes and cloud recording can I get?",
particularly in much more developed markets. We see evidence
on this in the current transit prices being so low that now
selling in Gbps as a minimum might be the only way to
(very) Slowly but (very) surely, the service provider
(wholesale or consumer) is becoming a less visible part of
the chain (well, unless we are in the news talking about de-
peering or how much grief Netflix are causing us this week),
because eyeballs just want their "House of Cards".
There really is very little reason why certain major content
owners and providers who operate their own IP networks
cannot turn around and become full-blown wholesale ISP's
(and in some cases, consumer ISP's).
As a transit provider industry, we need to get our act
together and play nice, before we all get run over by the
content owners. They will not hesitate to take us out of the
equation the first chance they get.
-------------- next part --------------
A non-text attachment was scrubbed...
Size: 836 bytes
Desc: This is a digitally signed message part.
More information about the NANOG