Google causes 40% drop in traffic?

Fri Jan 24 22:52:49 UTC 2014

There was a lot of discussion about this figure back in August when the
relevant outage occurred.

>From memory, a large percentage of the traffic drop was from other sites
breaking as a result of Google not being available. ie, a site completely
unrelated to Google, potentially being served by a CDN, that was using
Google Analytics on every page could fail to load and/or load/render slower
as a result of the specific outage that Google had at the time.  This
resulted in a traffic drop for far more traffic than just that sourced from
Google.

A non-trivial percentage of the Internet is in some way or other dependent
on things like Google Analytics/maps/etc, Facebook likes, Twitter recent
tweets, etc, such that if any of those services are not available the site
fails to load, either correctly or sometimes at all. The same is true in
many causes for javascript/etc libraries being loaded from 3rd party sites
like Google.

  Scott

On Fri, Jan 24, 2014 at 3:08 PM, Jay Ashworth <jra at baylink.com> wrote:

> Given how much traffic these days is CDN and streaming, is that number
> really supportable?
>
> http://www.marketplace.org/topics/tech/down-goes-google-down-goes-internet
>
> Cheers,
> -- jra
>
> --
> Jay R. Ashworth                  Baylink
> jra at baylink.com
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