iOS 7 update traffic

Patrick W. Gilmore patrick at
Thu Sep 19 18:09:57 UTC 2013

Composed on a virtual keyboard, please forgive typos. 

On Sep 19, 2013, at 13:58, Paul Ferguson <fergdawgster at> wrote:

> Can someone please explain to a non-Apple person what the hell happened
> that started generating so much traffic? Perhaps I missed it in this
> thread, but I would be curious to know what iOS 7 implemented that
> caused this...

BING for "ios adoption rate" (one estimate is 29% in 16 hours), multiply by # of iThings, multiply by size of iOS, divide by # of seconds in estimate. 

As for why so many users upgrade so fast, that's a harder question. It could be iThing users are more willing to believe the fruit company's advertising (hype) . Could be that the device tells them to upgrade so they do. It is also at least partially due to the fact all iThings are upgradable (within a certain age horizon).

Hope that gives you something to chew on, even if it doesn't answer the question. 


> On 9/19/2013 10:23 AM, Nick Olsen wrote:
>> We also saw a huge spike in traffic. Still pretty high today as well.
>> We saw a ~60% above average hit yesterday, And we're at ~20-30% above
>> average today as well.
>> Being an android user, It didn't dawn on me until some of the IOS users in
>> the office started jumping up and down about IOS7
>> Nick Olsen
>> Network Operations (855) FLSPEED  x106
>> ----------------------------------------
>> From: "Justin M. Streiner" <streiner at>
>> Sent: Wednesday, September 18, 2013 6:19 PM
>> To: "NANOG" <nanog at>
>> Subject: Re: iOS 7 update traffic
>> On Wed, 18 Sep 2013, Tassos Chatzithomaoglou wrote:
>>> We also noticed an interesting spike (+ ~40%), mostly in akamai.
>>> The same happened on previous iOS too.
>> I see it here, too.  At its peak, our traffic levels were roughly double
>> what we would see on a normal weekday.
>> jms
>>> Zachary McGibbon wrote on 18/9/2013 20:38:
>>>> So iOS 7 just came out, here's the spike in our graphs going to our ISP
>>>> here at McGill, anyone else noticing a big spike?
>>>> [image: internet-sw1 - Traffic - Te0/7 - To Internet1-srp (IR Canet) -
>>>> TenGigabitEthernet0/7]
>>>> Zachary McGibbon
> -- 
> Paul Ferguson
> Vice President, Threat Intelligence
> Internet Identity, Tacoma, Washington  USA
> IID --> "Connect and Collaborate" -->

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