Nxdomain redirect revenue

Florian Weimer fweimer at bfk.de
Mon Sep 26 08:29:53 UTC 2011

* Cameron Byrne:

> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually served
> an ad page because 95%+ of nxd are printer lookups and such that cannot be
> served an ad page.  Then from that less than 5% pool, the click through
> rates are around 1%

Is this with strict NXDOMAIN rewriting, or were existing names
redirected as well?  (AFAIK, most platforms do the latter, hijacking
bfk.de, for example.)

Florian Weimer                <fweimer at bfk.de>
BFK edv-consulting GmbH       http://www.bfk.de/
Kriegsstraße 100              tel: +49-721-96201-1
D-76133 Karlsruhe             fax: +49-721-96201-99

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