Nxdomain redirect revenue

Jimmy Hess mysidia at gmail.com
Sat Sep 24 22:09:22 CDT 2011


On Sat, Sep 24, 2011 at 8:33 PM, Cameron Byrne <cb.list6 at gmail.com> wrote:
> Just an fyi for anyone who has a marketing person dreaming up a big nxdomain
> redirect business cases, the stats are actually very very poor... it does
> not make much money at all.
> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually served

Not to take any position on there being a "business case"  for
NXDOMAIN redirect,
or not but....    the percentage of NXdomain redirects that actually
serve ads  isn't too important.
It's absolute numbers that matter,  even if it's  just 1% of
NXDOMAINS by percent.

The rest of the 99% are referred to as "noise"  and aren't relevant
for justifying or failing
to justify.

The important number is   at what frequency the _average_  user will
encounter the redirect
while they are surfing.    If a sufficient proportion of their users
see the ads at a sufficient rate,
then they will probably justify whatever cost they have for the ad serving.

When they are doing this crappy stuff like  redirecting google.com DNS
 to intercept
search requests;  I have little doubt that they are able to inject
sufficient volume of ads to
make some sort of  "business case"  behind the    hijacking evilness.


Regards,

--
-JH



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