Nxdomain redirect revenue
mysidia at gmail.com
Sat Sep 24 22:09:22 CDT 2011
On Sat, Sep 24, 2011 at 8:33 PM, Cameron Byrne <cb.list6 at gmail.com> wrote:
> Just an fyi for anyone who has a marketing person dreaming up a big nxdomain
> redirect business cases, the stats are actually very very poor... it does
> not make much money at all.
> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually served
Not to take any position on there being a "business case" for
or not but.... the percentage of NXdomain redirects that actually
serve ads isn't too important.
It's absolute numbers that matter, even if it's just 1% of
NXDOMAINS by percent.
The rest of the 99% are referred to as "noise" and aren't relevant
for justifying or failing
The important number is at what frequency the _average_ user will
encounter the redirect
while they are surfing. If a sufficient proportion of their users
see the ads at a sufficient rate,
then they will probably justify whatever cost they have for the ad serving.
When they are doing this crappy stuff like redirecting google.com DNS
search requests; I have little doubt that they are able to inject
sufficient volume of ads to
make some sort of "business case" behind the hijacking evilness.
More information about the NANOG