Nxdomain redirect revenue

Christopher Morrow morrowc.lists at gmail.com
Sun Sep 25 01:36:43 UTC 2011

On Sat, Sep 24, 2011 at 9:33 PM, Cameron Byrne <cb.list6 at gmail.com> wrote:
> Just an fyi for anyone who has a marketing person dreaming up a big nxdomain
> redirect business cases, the stats are actually very very poor... it does
> not make much money at all.
> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually served
> an ad page because 95%+ of nxd are printer lookups and such that cannot be
> served an ad page.  Then from that less than 5% pool, the click through
> rates are around 1%
> Net net, no free money of any meaningful value.  But, ymmv... but I don't
> think by much.

that's some interesting data points, thanks!

> Cb

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