Netflix Is Eating Up More Of North America's Bandwidth Than Any Other Company

Dorn Hetzel dorn at
Wed May 18 20:33:14 UTC 2011

If we're really talking efficiency, the "popular" stuff should probably
stream out over the bird of your choice (directv, etc) because it's hard to
beat millions of dishes and dvr's and no cable plant.

Then what won't fit on the bird goes unicast IP from the nearest CDN.   Kind
of like the "on demand over broadband" on my satellite box.  Their selection
sucks, but the model is valid.

On Wed, May 18, 2011 at 4:18 PM, Joel Jaeggli <joelja at> wrote:

> On May 18, 2011, at 1:01 PM, Holmes,David A wrote:
> > I think this shows the need for an Internet-wide multicast
> implementation.
> there's a pretty longtailed distribution on what people might chose to
> stream. static content is ameniable to distribution via cdn (which is
> frankly a degenerate form of multicast), but lets face it, how many people
> watched "Charles Mingus: Triumph of the Underdog" in east palo alto last
> night at 10pm.
> > Although I can recall working on a product that delivered satellite
> multicast streams (with each multicast group corresponding to individual TV
> stations) to telco CO's. This enabled the telco to implement multicast at
> the edge of their networks, where user broadband clients would issue
> multicast joins only as far as the CO. If I recall this was implemented with
> the old Cincinnati Bell telco. I admit there are a lot of CO's and cable
> head-ends though for this solution to scale.
> >
> > -----Original Message-----
> > From: Michael Holstein [mailto:michael.holstein at]
> > Sent: Wednesday, May 18, 2011 12:46 PM
> > To: Roy
> > Cc: nanog
> > Subject: Re: Netflix Is Eating Up More Of North America's Bandwidth Than
> Any Other Company
> >
> >
> >>
> >>
> >
> > Somebody should invent a a way to stream groups of shows simultaneously
> > and just arrange for people to watch the desired stream at a particular
> > time. Heck, maybe even do it wireless.
> >
> > problem solved, right?
> >
> > Cheers,
> >
> > Michael Holstein
> > Cleveland State University
> >
> >
> >
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