Bad Support Bots (was: SORBS on autopilot?)
mike at mtcc.com
Fri Jan 15 10:57:28 CST 2010
William Hamilton wrote:
> "Please reply to this message to reopen your ticket and escalate your
> case to a live human being."
> And now SORBS:
> "If you feel otherwise, please reply to this message
> to re-open your ticket."
> Try as I might I really can't see what is not clear here...
The difference is that nobody wants to "talk" to a robot when they're
of a false positive which is causing business impacting interruption. A
robot is not
empowered to go beyond its instructions, and if it's programmed either
wrong or with
inadequate nuance, there is no escalation.
Let's not forget that IVR mazes and their modern day counterparts have
been built in
large part not to resolve problems but to reduce the cost of "support"
by expensive human
automatons to the point that it's often incidental if they actually
solve problems. This is not
a well kept secret, and when you're trapped by one especially when it's
produced a crisis,
its rather disingenuous and maddening for the IVR's keeper to cop attitude.
A much better approach -- assuming that the goal is actually to resolve
problems rather than
shield resources -- is to at least make the escalation process
transparent. Knowing what you
have to do in order to get ahold of some of something empowered to
resolve problems is a
lot better than a robot telling you to take the next turn in a twisty maze.
Mike, this is hardly SORBS specific lest anybody be confused
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