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bclark at spectraaccess.com
Mon Dec 21 16:44:16 CST 2009
Scott Howard wrote:
> On Mon, Dec 21, 2009 at 2:18 PM, Patrick W. Gilmore <patrick at ianai.net>wrote:
>>> CSR isnt $0 ROI. Unless they're doing it wrong.
>> I said essentially. If you think they're making even 1% of $20M, one of us
>> confused. I'll admit I do not do marketing, so maybe it's me.
> The tax write-off alone is going to be significantly more than 1%...
Bingo! We have a winner.
Having been a executive at several "for profit" large companies in the
past, at the end of the day anything that we did for charity was always
justified by the "what do we get out of it?" question. If we couldn't
answer that question we moved on to the next charity.
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