Important New Requirement for IPv4 Requests

Jon Lewis jlewis at
Tue Apr 21 18:55:57 CDT 2009

On Tue, 21 Apr 2009, Jo Rhett wrote:

> It's a common request we see.  We refuse it, and point them to the Google 
> documentation that shows that unique IPs don't help or hurt their SEO 
> standings.

Some "customers" have wised up and when providing IP justification, they 
don't mention SEO anymore.  However, I've seen several requests in the 
past couple weeks from customers/prospective customers wanting /24's or 
larger subnets (or they're not buying/canceling service) where the 
justification provided was something ARIN would probably be ok with, but 
IMO was completely FoS.  It's hard to tell sales "no" when the customer 
tells you exactly what they think you want to hear [for IP justification], 
but your gut tells you "this is BS".

BTW, I admit I've paid little attention to the legacy vs ARIN members 
arguments, as I'm not a legacy space holder and my time is largely 
occupied by more pressing [to me] matters...but why do legacy holders 
get a free ride?  If we look at what happened with domain registration (at 
least for com|net|org), back in the old days, you sent off an email to 
hostmaster at and you got your domain registered.  There were no 
fees.  Then Network Solutions took over and domain name registrations cost 
money.  Existing domains were not grandfathered in and either you started 
paying a yearly fee for your domains or you lost them.  Why didn't the 
same thing happen when Internic/IANA stopped directly handing out IPs and 
the RIRs took over that function?

  Jon Lewis                   |  I route
  Senior Network Engineer     |  therefore you are
  Atlantic Net                |
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