Network end users to pull down 2 gigabytes a day, continuously?

Richard Naylor richard.naylor at
Mon Jan 15 22:53:25 UTC 2007

At 09:50 a.m. 15/01/2007 -0500, Gian Constantine wrote:
>The problem with this all (or mostly) VoD model is the entrenched culture. 
>In countries outside of the U.S. with smaller channel lineups, an all VoD 
>model might be easier to migrate to over time. In the U.S., where we have 
>200+ channel lineups, consumers have become accustomed to the massive 
>variety and instant gratification of a linear lineup. If you leave it to 
>the customer to choose their programs, and then wait for them to arrive 
>and be viewed, the instant gratification aspect is lost. This is important 
>to consumers here.
>While I do not think an all or mostly VoD model will work for consumers in 
>U.S. in the near term (next 5 years), it may work in the long term (7-10 
>years). There are so many obstacles in the way from a business side of 
>things, though.

I don't see many obstacles for content and neither do other broadcasters. 
The broadcast world is changing. Late last year ABC or NBC (sorry brain 
fade) announced the lay off of 700 News staff, saying news is no longer 
king. Instead they are moving to a strategy similar to that of the BBC. ie 
lots of on-demand content on the Internet.


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