Network end users to pull down 2 gigabytes a day, continuously?

Marshall Eubanks tme at multicasttech.com
Sat Jan 13 00:44:16 UTC 2007


On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:

>
> If we're becoming a VOD world, does multicast play any practical  
> role in
> video distribution?

Not to end users.

I think multicast is used a fair amount for precaching; presumably  
that would increase in this scenario.

Regards
Marshall

P.S. Of course, I do not agree we are moving to a pure VOD world. I  
agree with Michal Krsek in this regard.

>
> Frank
>
> -----Original Message-----
> From: owner-nanog at merit.edu [mailto:owner-nanog at merit.edu] On  
> Behalf Of
> Michal Krsek
> Sent: Wednesday, January 10, 2007 2:28 AM
> To: Marshall Eubanks
> Cc: nanog at merit.edu
> Subject: Re: Network end users to pull down 2 gigabytes a day,  
> continuously?
>
>
> Hi Marshall,
>
>> - the largest channel has 1.8% of the audience
>> - 50% of the audience is in the largest 2700 channels
>> - the least watched channel has ~ 10 simultaneous viewers
>> - the multicast bandwidth usage would be 3% of the unicast.
>
> I'm a bit skeptic for future of channels. For making money from the  
> long
> tail, you have to have to adapt your distribution to user's needs.  
> It is not
>
> only format, codec ... but also time frame. You can organise your  
> programs
> in channels, but they will not run simultaneously for all the  
> users. I want
> to control my TV, I don't want to my TV jockey my life.
>
> For the distribution, you as content owner have to help the ISP  
> find the
> right way to distribute your content. In example: having  
> distribution center
>
> in Tier1 ISP network will make money from Tier2 ISP connected  
> directly to
> Tier1. Probably, having CDN (your own or pay for service) will be  
> the only
> one way for large scale non synchronous programing.
>
>             Regards
>                     Michal
>
>




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