Network end users to pull down 2 gigabytes a day, continuously?

Michal Krsek michal at
Wed Jan 10 08:27:20 UTC 2007

Hi Marshall,

> - the largest channel has 1.8% of the audience
> - 50% of the audience is in the largest 2700 channels
> - the least watched channel has ~ 10 simultaneous viewers
> - the multicast bandwidth usage would be 3% of the unicast.

I'm a bit skeptic for future of channels. For making money from the long 
tail, you have to have to adapt your distribution to user's needs. It is not 
only format, codec ... but also time frame. You can organise your programs 
in channels, but they will not run simultaneously for all the users. I want 
to control my TV, I don't want to my TV jockey my life.

For the distribution, you as content owner have to help the ISP find the 
right way to distribute your content. In example: having distribution center 
in Tier1 ISP network will make money from Tier2 ISP connected directly to 
Tier1. Probably, having CDN (your own or pay for service) will be the only 
one way for large scale non synchronous programing.


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