herman at ntelos.net
Wed May 26 19:06:53 UTC 2004
On Wed, 2004-05-26 at 14:55, Williams, Jeff wrote:
> Peter Galbavy wrote:
> >Today's Financial Times in the UK carried a mutli-page (1/3rd or so of
> >each broadsheet page) series of ads for this platform.
> >Ergh, the worst fluffy "now you can do this" marketing I have seen in
> >quite a while. When will they learn that "bigger, faster, harder" is
> >difficult to PR...
> Given the performance of this box isn't it a bit silly to mass market
> advertise it? At a guess there are only a few dozen companies worldwide
> that might need such a machine- so why not go direct to them? Or is this a
> case of 'brand awareness'? Is it really that important that the population
> at large thinks that Cisco gear is at the core of the Internet? Are
> end-users supposed to call their ISP and demand they use Cisco 'cause they
> saw a commercial for them? Just curious... I like their gear, just not
> their marketing.
No, this for their stockholders/investors. This type of advertising is
strictly for Wall Street, not for engineers.
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