Quantifying SiteFinder Traffic

Sun Sep 21 20:28:25 UTC 2003

http://www.alexa.com/data/details/traffic_details?q=&url=verisign.com


[full post mirrored from Interesting People]

Date: Sat, 20 Sep 2003 18:54:28 -0400
To: ip at v2.listbox.com
From: Dave Farber <dfarber at cs.cmu.edu>
Subject: [IP] Quantifying SiteFinder Traffic

>Delivered-To: dfarber+ at ux13.sp.cs.cmu.edu
>From: "Ben Edelman" <edelman at law.harvard.edu>
>To: "'Dave Farber'" <dfarber at cs.cmu.edu>
>Subject: Quantifying SiteFinder Traffic
>Date: Sat, 20 Sep 2003 12:44:30 -0400
>X-Mailer: Microsoft Outlook, Build 10.0.4510
>Importance: Normal
>
>Dave,
>
>IP readers may be interested in a sense of just how much traffic VeriSign is
>receiving from its SiteFinder service.  Alexa, with its Alexa Toolbar and
>associated traffic tracking services, makes it easy to find out:
>
><http://www.alexa.com/data/details/traffic_details?q=&url=verisign.com>
>
>The highlights --
>
>Over the past three months, taken as a whole, Verisign had traffic rank
>1,559.  But today its traffic rank is 19 -- meaning, at least among Alexa
>users (who are generally representative of web users), the verisign.com
>domain has suddenly become joined the top 20 sites, measured by page views.
>
>VeriSign's climb is even more notable when reckoned in "reach" -- proportion
>of users who visit the site at least once.  Measured in this way,
>verisign.com is now in position 9 -- meaning there are only eight sites on
>the web that more users visit in a given day.
>
>All that said, users don't tend to stay on verisign.com for long.  Notice
>page views rank of 45, far below the traffic rank, meaning that users tend
>to stay on other sites for a longer duration (more page views) than on
>verisign.com.
>
>
>Ben Edelman
>Berkman Center for Internet & Society
>Harvard Law School
>http://cyber.law.harvard.edu/edelman