The Art of Peering : The Peering Playbook
William B. Norton
wbn at equinix.com
Wed May 15 14:52:55 UTC 2002
Hi all -
Folks were talking about Traffic Ratios, Depeering, etc. that reminded me I
should probably thank everyone for contributing to the "Tactical Peering"
white paper which has now been renamed "The Art of Peering : The Peering
Playbook". Thanks to the feedback from folks on this list and at RIPE and
the Gigabit Peering Forum I have released version 1.0 of this document and
it is available to anyone who would like a copy. Send me e-mail at
wbn at equinix.com with the Subject: Art of Peering and I'll send it back
directly, or alternatively you can get it from the Equinix web site.
In this paper I asked the Peering Coordinators the question "What do you do
if noone answers your peering request at peering@<ispdomain>.net ? What are
the 'Tricks of the Trade' that distinguish seasoned Peering Coordinators
from newbies?"
The Summary (below) does the best job of highlighting the techniques
detailed in the paper:
Summary
We have presented 19 peering maneuvers that the Peering Coordinator
Community have effectively used to obtain peering.
1) The Direct Approach uses peering@<ispdomain>.net , phone calls,
face to face meetings, or some such direct interaction to establish peering.
2) The Transit with Peering Migration tactic leverages an internal
advocate to buy transit with a contractual migration to peering at a later
time.
3) The End Run Tactic minimizes the need for transit by enticing a
direct relationship with the target ISP's largest traffic volume customers.
4) In Europe the Dual Transit/Peering separates the peering traffic
from the transit traffic using separate interface cards and/or routers.
5) Purchasing Transit Only from Large Tier 2 ISPs is an approach to
reduce the risk of being a customer of a potential peer on the road to Tier
1 status.
6) Paid Peering as a maneuver is positioned by some as a stepping
stone to peering for those who don't immediately meet the peering
prerequisites.
7) In the Partial Transit tactic, the routes learned at an exchange
point are exchanged with the peer for a price slightly higher than
transport costs.
8) The Chicken tactic involves de-peering in order to make the other
peer adjust the peering relationship.
9) In the Traffic Manipulation tactic, ISPs or content players force
traffic along the network path that makes peering appear more cost effective.
10) The Bluff maneuver is simply overstating future traffic volumes or
performance issues to make peering appear more attractive.
11) The Wide Scale Open Peering Policy as a tactic signals to the
Peering Coordinator Community the willingness to peer and therefore
increases the likelihood of being contacted for peering by other ISPs.
12) The Massive Colo Build tactic seeks to meet the collocation
prerequisites of as many ISPs as possible by building POPs into as many
exchange points as possible.
13) The Aggressive Traffic Buildup tactic increases the traffic volume
by large scale market and therefore traffic capture to make peering more
attractive.
14) Friendship-based Peering leverages contacts in the industry to
speed along and obtain peering where the process may not be in place for a
peering.
15) The Spam Peering Requests tactic is a specific case of the Wide
Scale Open Peering tactic using the exchange point contact lists to
initiate peering.
16) Purchasing Legacy Peering provides an immediate set of peering
partners.
17) The Bait and Switch tactic leverages a large corporate identity to
obtain peering even though ultimately only a small subset or unrelated set
of routes are actually announced.
18) The False Peering Outage tactic involves deceiving an ill-equipped
NOC into believing a non-existing peering session is down.
19) The Leverage Broader Business Arrangement takes advantage of other
aspects of the relationship between two companies to obtain peering in
exchange for something else.
Thanks again for your help! If there are questions or comments I'd love to
hear them; I fully expect this document (like the other white papers) to
evolve over time.
Bill
---------------------------------------------------------------------------------------------------------------
William B. Norton <wbn at equinix.com> 650.315.8635
Co-Founder and Chief Technical Liaison Equinix, Inc.
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