Search Engine Accountability (was RE: Reality Check)

Karyn Ulriksen kulriksen at publichost.com
Fri Mar 16 18:36:31 UTC 2001


How about something like this (not suggesting as an DNS replacement!):

	Search Engine requires a key certificate style license embeded in
the html or website (whether it's internet centralized or just for the
search engine).  A "rating" and "type" is associated with the license for
the type of site it is.  As the search engine crawls the site, if the
license is gone... it doesn't get listed.  If the type and rating doesn't
match the information associated with the license data... it doesn't get
listed.  If the license certificate doesn't match the IP(s) associated with
the certificate... it doesn't get listed.  Has anybody tried something like
this before?

Karyn

:: -----Original Message-----
:: From: owen at dixon.delong.sj.ca.us [mailto:owen at dixon.delong.sj.ca.us]
:: Sent: Friday, March 16, 2001 9:18 AM
:: To: nanog at merit.edu; smcmahon at eiv.com
:: Subject: Re: Reality Check
:: 
:: 
:: 
:: 
:: > On Thu, Mar 15, 2001 at 03:07:30PM -0800, Scott Francis wrote:
:: > > 
:: > > The same way people have learned to make sure that a 
:: search for "Anna
:: > > Kournikova" (for instance) returns, say, 200 records 
:: that are sites/pages
:: > > that have nothing whatever to do with Anna Kournikova, 
:: and a whole LOT to do
:: > > with bringing in cash to the sites in question.
:: > 
:: > This is self-defeating in the end; if your search site 
:: doesn't work, people
:: > will stop using it.
:: > 
:: Yes, but it's not the search engines that do it.  It's the 
:: web sites that
:: have learned how to put stuff in the view of the crawlers 
:: the search engines
:: use that will show up when someone is looking for unrelated content.
:: 
:: Since they do this in such a way that virtually EVERY search 
:: engine finds
:: their bogus content, they don't care how many search engines 
:: go out of
:: business, they'll just afflict the next one to come up.
:: 
:: > If they stop using it, the advertising dollars will stop 
:: rolling in.
:: > 
:: > Thus, it's in the best interest of the owner of the search 
:: site to fix
:: > the problem.  Hence why people are flocking to the latest 
:: best technology
:: > they can find, such as Google.
:: > 
:: Google is not immune to this, althoug it is better than some.
:: 
:: 
:: Owen
:: 




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