Best way to deal with bad advertisements?

Mon Sep 30 10:33:18 UTC 1996

Neil McRae writes:

| Its to do with what the *CUSTOMER* [remember that person that makes it all 
| possible] wants.

This is the key point about this industry.

Traditional engineering is not used to building things based
almost exclusively on the vagaries of customer demand, and moreover,
it is not well-suited to the degree by which the wants of customers
shifts on the Internet.

It may be www.netscape.com today; it might be something else tomorrow.
All it might take is a well-timed advertising campaign, and a network
designed for reaching www.netscape.com becomes frustrating to the
majority of one's customer base.

Unfortunately, from time to time, this key point seems to escape 
traditional engineers and beancounters used to them.   One can
observe the places in which this is or becomes endemic, simply 
by tracking market-share.

	Sean.