Zero rating implentation strategies

Tue Sep 1 18:39:25 UTC 2015

On 15-09-01 14:19, Owen DeLong wrote:
> The regulatory killing of that was probably unrelated to implementation.

Demonstrating that the Mobile TV packets traveled in exactly the same
way as any other packets over the Bell Mobility network was a large part
of the decision. When packets travel undifferentiated on the same pipe,
then it is not justified that one packet be treated differently than the
other one.

This is quite different from Bell Canada's wireline TV service where
multicast is used and on a separate VLAN with dedicated capacity which
means that TV packets don't cause congestion on data packets and vice versa.

This is why understanding of how some marketing tactic is implemented at
the network level is important.