Webcasting as a replacement for traditional broadcasting (was Re: Wackie 'ol Friday)

Sat Jun 8 09:47:58 UTC 2013

I was at an incentive auction discussion earlier in the week where it
was suggested that the broadcasters see a rosy future with ATSC
beaming to mobile, but there is still work to be done.

http://en.wikipedia.org/wiki/ATSC-M/H

On Fri, Jun 7, 2013 at 11:53 AM, Jay Ashworth <jra at baylink.com> wrote:
> ----- Original Message -----
>> From: "Michael Painter" <tvhawaii at shaka.com>
>
>> Anyone besides jra remember the last Super Bowl?
>> Better this year? Worse?
>> I'm sure whomever is listening in would like to know as well.
>>
>> http://www.multichannel.com/blogs/translation-please/multicast-unicast-and-super-bowl-problem
>
> Well, in fact, the most recent Massive Failure was the webcast of the
> Concert For Boston, on 5/31.  They were using a vendor called LiveAlliance.tv,
> who did not appear to be farming it out to Limelight or Akamai or Youtube, as
> far as I could tell, and they apparently only figured for a scale 5 audience,
> and then got more than 500k attempts.
>
> They got rescued by a vendor named Fast Hockey who are an amateur hockey
> webcast aggregator, I gather, and *are* an Akamai client.
>
> My estimation is that the reason that webcasting will never completely
> replace broadcasting is that -- because it is mostly unicast -- its
> inherent complexity factor is a) orders of magnitude higher than bcast, and
> b) *proportional to the number of viewers*.  Like Linux, that doesn't scale.
>
> And broadcasters are not prone to think of the world in a view where you
> have to provide technical support to people just to watch your show.
>
> "He's at the 40... the 30... the 20... this is gonna be the Super Bowl,
> folks... the 10... [buffering]"
>
> Cheers,
> -- jra
> --
> Jay R. Ashworth                  Baylink                       jra at baylink.com
> Designer                     The Things I Think                       RFC 2100
> Ashworth & Associates     http://baylink.pitas.com         2000 Land Rover DII
> St Petersburg FL USA               #natog                      +1 727 647 1274
>

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