Nxdomain redirect revenue

Sun Sep 25 01:33:04 UTC 2011

Just an fyi for anyone who has a marketing person dreaming up a big nxdomain
redirect business cases, the stats are actually very very poor... it does
not make much money at all.

It is very important to ask the redirect partners about yields... meaning,
you may find that less than 5% of nxdomain redirects can be actually served
an ad page because 95%+ of nxd are printer lookups and such that cannot be
served an ad page.  Then from that less than 5% pool, the click through
rates are around 1%

Net net, no free money of any meaningful value.  But, ymmv... but I don't
think by much.

Cb