CRS-3

Rubens Kuhl rubensk at gmail.com
Tue Mar 9 23:19:13 CST 2010


On Tue, Mar 9, 2010 at 4:51 PM, Brian Feeny <bfeeny at mac.com> wrote:
>
> So who is going to be the first to deploy these?
>
> http://newsroom.cisco.com/dlls/2010/prod_030910.html
>
>
> - Download the entire Library of Congress in just over 1 second
> - Stream every motion picture ever created in less than four minutes
>
> If nothing else you gotta love the Cisco Marketing machine!

And the amazing thing is that the target audience of the campaign has
nothing to do with the product. The very few carriers that can buy
CRS-x already knew about the product and preliminar specs; the real
message is to the consumer markets: there is more bandwidth out there.
Don't be cheap: use, prefer and create applications requiring more
bandwidth. If the market grows, Cisco grows with it, selling products
across the board (newer Linksys APs, newer CPEs, newer PEs, newer core
routers).

The real enemy here for Cisco is not vendor-J,vendor-AL or vendor-H;
it's a growing culture that speaks txtspk instead of plain language
and would be happy with Telex bandwidths. That hurts business; HD
video and HQ audio sell a lot of stuff, and that's the culture Cisco
hopes will prevail.


Rubens




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