[NANOG] Charter Communications going to sniff traffic for advertising?
Patrick Clochesy
patrick at chegg.com
Wed May 14 22:40:42 UTC 2008
I think that a TV station cannot just digitally insert an ad into copyrighted material, as it would be considered a derivative work. .. they have approval and pay to do that.
I wonder what the legal implications for a web page would be, I would almost assume they would be the same.
-Patrick
----- Original Message -----
From: "Deepak Jain" <deepak at ai.net>
To: "Jake Matthews" <jmatthews at cia.com>
Cc: nanog at nanog.org
Sent: Wednesday, May 14, 2008 3:30:42 PM (GMT-0800) America/Los_Angeles
Subject: Re: [NANOG] Charter Communications going to sniff traffic for advertising?
> http://www.dslreports.com/forum/r20461817-HSI-Charter-to-monitor-surfing-insert-its-own-targeted-ads
>
This is definitely taking the position that its "their" pipe and not the
*Internet*. I can only imagine the issues that will get wrangled around
in the courts over this. (ahem, Google, ahem).
This is not fundamentally different than a TV station digitally
inserting their own ads on the stadium instead of whatever is there you
might see in person. This *seems* like a problem because most people
only have 1 connectivity provider at a time and often few options around it.
Regulation could address this, a differentiated service could address
this, but this smacks of paying for a service to then get additional ads
sent to you. (like everytime you dialed a number into your Skype for
Pizza Delivery, they sent you to their paid-Pizza Delivery provider
instead).
Depending on how invasive (or effective) this gets, it has wild
common-carrier implications.
Deepak Jain
AiNET
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